Oleksii Popov

Head of Digital Marketing at

PrivatBank

Oleksii Popov is Head of Digital Marketing at PrivatBank—Ukraine’s largest bank and a top 10 institution in the CEE region, serving over 20 million customers. With 12+ years in data-driven marketing, he has held executive roles at financial and retail organizations, driving a 400% increase in online sales. Since joining PrivatBank in 2020, he has led strategy for 150+ products, raising digitally originated leads from 7% to 35% in under two years.

Earlier at AXA Insurance, he grew e-commerce sales by over 200% through agile marketing and analytics. Known for applying AI and omni-channel campaigns, Oleksii also spearheaded a 43% reduction in acquisition costs. He holds a Master’s in Management of Foreign Economic Activity and completed an executive education program at Harvard Business School focusing on strategy. He is committed to unifying offline and online channels to deliver high-impact strategies in an evolving financial landscape.