Bart Jansen

GenAI and Customer Channels & Experience Projects Director

ING Bank

Bart Jansen is GenAI and Customer Channels & Experience Projects Director at ING, where he leads initiatives at the intersection of artificial intelligence, digital transformation, and customer experience. With nearly seven years at ING, Bart previously served as Strategy Director and COO at ING’s scale-up CoorpID, driving innovation in digital identity and compliance solutions. In his current role, he focuses on harnessing generative AI and advanced digital technologies to enhance customer engagement and operational efficiency across ING’s international operations.